Rachel Smith's Portfolio - Skill Set and Certifications

I design and build web experiences that balance user needs, technical feasibility, and business goals. I lead projects end-to-end, collaborating across teams, managing priorities, and delivering scalable, user-centered solutions.

I solve complex problems, translate research insights into actionable outcomes, and mentor teammates to elevate team performance.

Web Development

I build production-ready front-end applications in React and work with WordPress to deliver polished, user-friendly websites. I turn designs and project requirements into scalable interfaces, coding independently or collaborating with other developers to ship maintainable products.

My work focuses on modern React patterns, including functional components, hooks, and context for state management. In WordPress, I customize themes, configure plugins, and optimize sites for performance and responsiveness. Across both platforms, I prioritize accessibility, maintainable code, and reusable components.

Languages and Frameworks I Actively Use:

  • React (Hooks, Context API)
  • TypeScript
  • JavaScript (ES6+)
  • HTML5 and Semantic HTML
  • CSS3 / SCSS / Responsive Design
  • Git (Version Control and Collaboration)

CMS / WordPress

  • Theme Customization
  • Plugin Configuration
  • Site Optimization and Performance
  • Responsive Design Implementation

Dev Tools I Use:

  • GitHub
  • Netlify
  • Tailwind CSS
  • VS Code
  • Bootstrap
  • WordPress

I create reusable components, optimize user interfaces for performance and accessibility, and translate complex designs into polished, functional web experiences across React applications and WordPress sites.

UI/UX Design

I design user interfaces end-to-end when needed and contribute design solutions for flows, components, and systems. I collaborate with developers to ensure designs are feasible, consistent, and aligned with project goals.

My design work spans wireframes, prototypes, and high-fidelity mockups. I focus on creating intuitive, accessible, and visually engaging interfaces that prioritize user needs while supporting business objectives.

Design Work I Handle:

  • User Interfaces (UI/UX)
  • Web Pages and Applications
  • Design Systems and Component Libraries
  • Wireframes
  • Low and High-Fidelity Mockups
  • Interactive Prototypes

Design Tools I Use:

  • Figma
  • Adobe XD
  • Adobe Photoshop
  • Pen and Paper

I translate research insights into actionable design solutions, craft intuitive user flows, and create polished interfaces that balance usability, accessibility, and visual appeal.

Web Analytics

I configure and analyze web analytics for the areas I own and collaborate with teams to interpret broader trends. I help translate data into actionable insights that inform UX and business decisions.

My work includes creating dashboards, visualizing key metrics, and tracking user behavior to optimize web experiences. I focus on actionable reporting and data-driven recommendations that improve engagement and usability.

Analytics Tools I Actively Use:

  • Google Analytics
  • Looker Studio
  • Content Square

How I Share Insights:

  • Interactive Dashboards
  • Spreadsheets
  • Presentations

I transform analytics data into clear, actionable insights that guide design and development decisions, helping teams improve user experiences and achieve business goals.

Skill Set and Certifications - Certifications

I continuously expand my skills and validate my expertise through targeted certifications. These credentials reflect my commitment to producing high-quality, user-centered web experiences and staying up-to-date with modern front-end, design, and analytics practices.

  • Meta Front End Developer Certificate. Coursera. Completed: August 2023.

    Covers production-level React development, including functional components, hooks, state management, and front-end best practices for scalable web applications.

    Front End Developer BadgeVerify Certification
  • Google UX Design Certificate. Coursera. Completed: January 2022.

    Validates expertise in user-centered design, wireframing, prototyping, accessibility, and creating interfaces that balance usability and business goals.

    UI/UX Design BadgeVerify Certification

Send me a message

The fastest way to contact me is through LinkedIn. I can’t wait to hear from you!